Cover Story 05 Dec 2017

The internet's longest standing argument isn't about net neutrality or even the orangey/blue dress. It's always been about the right pronunciation of the word GIF. Is it GIF with a hard 'g' like in 'giving' or like the 'g' in generous? Is it Graphic Design Interface or Jirrafic Design Interface? Memes, videos and debates have flooded the internet and come to no conclusion whatsoever.

So we took it a step further and asked a few GIFs themselves about the right way to pronounce the word. Did we find the answer? Was it 42? Play the video and find out.