Features / Graphic Design

Taking Round Trips To Imagination – Siddhant Jaokar

For this week’s log, we spent time with Industrial Designer turned Visual Artist, Siddhant Jaokar and took a tour around his mind. We found out about his beliefs in creating human experiences rather than just well-styled products, the journey of building these experiences, and his jump from Industrial Design to Cinema 4D Design.

By Sreshtha Chatterjee on 25 August, 2017

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'Where Are You' by Siddhant Jaokar

Siddhant is a 23 year old, Symbiosis Institute of Design, Pune graduate based in Mumbai, who started his design career by experimenting with a few simple softwares and a great deal of imagination.

While his dream was to get into Transportation Design - to design cars, bikes and other automotives, there were unfortunately not many universities in India that offered a Bachelor’s Degree in the field.

“So I decided to go with Industrial Design, which includes designing products from a pin to a plane. And I became really interested in the styling part of the design process,” says Siddhant.

On being asked how he feels Industrial Design has changed since he started pursuing it, he says, “Traditionally Industrial Design was about creating an object, it could be anything from a kitchen appliance to a car. So in many cases, a certain product was made with all its internal components and then an Industrial designer only had to make its exterior shell. What has happened now though, is that due to the rise of technology, today you have products which have sensors, pcb, batteries and a bunch of other things which sit inside that product, so now the Industrial designer has to think about the internal architecture as well.”

Cinema 4D renderings

Then comes the interface for the product. “Traditionally there were screens. But now we have the internet of things because of which products can be connected to your phone or something like Google Home or Amazon Echo. So now the designer has to think about all those interactions. So it’s safe to say that Industrial Design has become this multi-layered creative process of combining the digital with the physical.”

When Siddhant got out of college, he didn’t get a job for nearly 8 months. Instead of biting his nails, he used that time to watch videos and self teach himself various fantastic softwares. Cinema 4D was one of those softwares. And since he managed to build a deep and long relationship with it, he stuck to it over the others.

Cinema 4D creates this amazing fourth dimension. A make-belief sort of environment, steeped in depth, colour and texture; elements making it feel nearly real. It is slowly snowballing into a phenomenon to reckon with, and kids are picking it up quickly.

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'Clones' by Siddhant Jaokar

Siddhant has been building an imaginary, futuristic world through all of his Cinema 4D artworks. Some designs have lived with him for days and some have happened spontaneously, without a lot of deliberation. “My intention was not to create renders which look super realistic, but instead be more abstract and experiment with colors and textures,” he says.

It is often seen that he builds obscure designs, placing rather unrelated objects in the same design together. “Most of the time these unrelated objects are something that I have seen somewhere physically or in some video. I make a note of them, sketch out the ideas I got from them and then mix them up to create an artwork. I think imagination should know no bounds or restrictions.”

He copiously surfs the net, studies Tumblr and even follows some photography groups on Facebook in order built a sizeable reference bank. He also draws his inspiration from movies, shows and travels.

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  • Summer

(Clockwise from top) 'Relax', 'Ferns', 'Resin' and 'Summer'

Some of the other artists whose Cinema 4D works he deeply admires are Beeple (Mike Winkelmann), Ash Thorp, Peter Tarka and Cornelius Dämmrich.

Two of his own personal favourite Cinema 4D works include a render of two pool chairs, a bunch of pineapples and two palm trees called ‘Summer’. “This one remains special because it was the turning point when I started getting deeply into pastel set designs. For Summer, what I basically had in mind was palm trees, pool chairs and some kind of fruit. So just playing around with those things and giving them pastel colors, I ended up with that render.” he says.

The other is called ‘Moksha’ which was inspired by Indian mythology and science fiction. It is a female bust with a chakra behind her and wires connecting her to the chakra. “According to Vedanta, life is an endless cycle of birth, death and rebirth into a physical universe that is actually an illusion. Moksha is the spiritual liberation from that cycle. So through this piece, I wanted to show the end of that cycle, and like most of my renders it started off as a sketch, and then went on to modelling and rendering it,” he explains.

'Moksha', 'Turbulence' and 'I Feel It Coming' by Siddhant Jaokar

With age on his side, Siddhant wants to explore more of polygon modelling and get deeper into Art Direction.

Design Log is a weekly design document logging every relevant art and design occurrence in India.

Image source: Siddhant Jaokar

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